Beauty Models
For cosmetics and skincare ads, packaging, e-commerce and social media shoots, we propose Liliana models who can show skin and expression up close. We send candidates matched to your product’s target, including Japanese, mixed-heritage and Korean-born models.
Consultations and quotes are free. Office hours: weekdays 10:00–19:00 JST
Where beauty models are used
- Ad visuals and packaging for cosmetics and skincare
- Model shots for e-commerce product pages
- Close-ups showing the finish of lip, eye and base makeup
- Hand and skin shots showing texture and use
- Social media ads and vertical videos
- Shots of beauty devices and hair care products in use
Liliana models with skin and expression shots in their portfolios (Kelly, Bo Eun, Shino, Hyewon).
How Liliana casts beauty models
Selection by skin and features
Tell us the requirements for your product’s target, such as skin tone, hair color, features and age range. We send profiles of members who match.
K-beauty shoots
Our roster includes Korean-born models. Our staff also work in Korean, and we can arrange interpreters for meetings with Korean brands and on set.
Preparation before the shoot
We brief members on what to observe until the shoot day, such as avoiding sunburn or keeping their hair color unchanged.
Hand shots arranged together
If you need close-ups of only hands or lips, we can also arrange parts models.
About fees
We quote fees after hearing the following conditions.
Shoot content and number of shots
Stills only, or video as well? Whether face and skin close-ups are included changes both the selection and the terms.
Booking hours
A full day is 8 hours including breaks. Time beyond that is charged as overtime.
Media and usage period
Long-term use on packaging or in stores, or short-term use in social media ads? The fee depends on media and period.
Competitor exclusivity
If the model must not appear in ads for the same cosmetics category for a set period, a premium applies based on scope and period.
From request to shoot
Contact us
Tell us the product category, shoot content, date and location, and media and usage period.
Candidate proposals
We send profiles of matching models along with a rough quote.
Confirmation and briefing
Once the model is confirmed, share any makeup or hair preparation and the plan for the day, and we will brief the member.
For details on each step, see How It Works; for the talent’s terms, see our Performance Guidelines.
Frequently asked questions
- Do you have models who can do skin close-ups?
- Yes. Some of our members have shot skin and expression close-ups. Tell us your requirements and we will send candidate profiles.
- Can we communicate in Korean?
- Yes. Our staff work in Japanese, English and Korean. We can also arrange an interpreter on set.
- Can we specify hair color or nails before the shoot?
- Yes. Please let us know before confirmation. We will also discuss how any preparation costs are handled.
- Can the photos be used long-term in ads or on packaging?
- Yes. Tell us the media and period and we will quote on those terms. Please note that we do not accept buyouts without a set period.
- Can you handle shoots outside Tokyo?
- Yes. We handle shoots anywhere in Japan. Travel and accommodation costs are included in the quote.
For other types of talent, see our casting overview.
