どのくらい前に相談すればよいですか？

案件の内容と規模によります。書類選考だけで決められる案件なら短期間で進められますが、オーディションを行う場合や大人数をそろえる場合は、早めにご相談ください。急ぎの案件もお受けしていますので、まずは撮影希望日を教えてください。

東京以外の撮影でも依頼できますか？

はい、全国どこでも対応しています。東京・赤坂を拠点に、地方ロケにも所属メンバーを手配します。交通費や宿泊費がかかる場合は、事前にお見積もりに含めてお出しします。

外国人モデルの就労資格は、依頼側で確認する必要がありますか？

いいえ、必要ありません。所属メンバー全員の在留資格と就労の可否は、弊社で確認済みです。詳しくは在留資格についてをご覧ください。

日本語が話せないモデルでも進行できますか？

はい。撮影現場には通訳を手配できます。香盤の事前共有から当日の指示まで通訳を介して進められるので、日本語を話さない出演者でも撮影に支障はありません。

エキストラなど大人数も手配できますか？

はい。1名から大人数まで手配します。人数や国籍の内訳、当日の集合や進行の段取りもあわせてご相談ください。

どんな人を起用すべきか決まっていなくても、相談できますか？

はい。商品やサービスの内容、届けたい相手、掲載する媒体を教えていただければ、弊社から起用の方向性をご提案します。切り口を変えて、何パターンか候補をお出しすることもできます。

気になるメンバーに、直接連絡を取ってもよいですか？

出演者への直接のご連絡はお控えください。スケジュールや条件の確認は、すべて弊社の担当者が承ります。

Model & Talent Casting in Japan

Model and talent agency in Akasaka, Tokyo | MODEL & TALENT AGENCY

Liliana is a model and talent agency in Akasaka, Tokyo. Our roster includes models, talent, actors, narrators, voice actors, MCs, dancers and influencers, and we cast from it to fit your ad or video project. With Japanese, mixed-heritage and international members, we can put together a cast of different nationalities and ages in one booking.
Everyone we propose is a Liliana member. We interview them and check their visa status when they register, and we know how they work on set. Consultations and quotes are free.

2,000+members
100+ countriesnationalities
Nationwideshoots across Japan

Get a free consultation Browse talent types

Liliana model in a casualwear catalog shoot

Liliana member in a scene from a video production

Liliana model wearing products for an e-commerce site

Talent we cast

Each category page explains typical uses, how fees work, and common questions.

Our roster runs from babies to seniors, with members from over 100 countries. Send us your requirements, such as gender, age, nationality, languages, height and sizes, and we will send a list of candidates. If you are looking for Korean models, see also our Korean models list.

On this page

What we handle
Talent we cast
Three ways to book models
About talent fees
What we take care of
From request to shoot day
Our work
FAQ

What we handle

TV and web commercials
Brand ads, catalogs and e-commerce shoots
Roles in drama, film and streaming productions
Music videos, corporate videos and product promotion videos
Trade shows, events, MCs and hosting
Narration, dubbing and announcement recording
Creative for social ads and UGC
Extras for film, drama and commercials, including large groups

Three ways to book models

There are three main ways to book models and talent. The right one depends on your budget, schedule and how much your team can handle in-house.

Book directly through a model agency

You can look at member profiles and request people by name. With no intermediary there is only one contact, and terms get settled faster.

Note: the agency can only propose its own members. If the roster is small, you may not find someone who fits.

Use a casting company

They gather candidates from multiple agencies and freelancers. Useful when you want a single point of contact.

Note: there is an intermediary fee. Because they do not contract the talent directly, they may not know the person’s schedule or visa status.

Find talent yourself through open calls or social media

The lowest-cost option. Suits small internal shoots or content for your own social accounts.

Note: you have to check visa status, agree image rights and deal with same-day cancellations yourself. Take particular care when the content is for ads or other commercial use.

Liliana is the first of these: a model agency. Everyone we propose is our own member, so there is no intermediary fee. Because we interviewed them, checked their visa status at registration and know how they work on set, we can propose people with confidence. With a large roster, one contact can still cover a wide range of requirements.

About talent fees

Talent fees are not set by a fixed rate card. The same person can cost very different amounts depending on how the content is used. We base our quotes on the following conditions.

Booking hours

A standard day is 8 hours including breaks. Overtime is charged separately, and early-morning work before 6:00 and late-night work after 21:00 carry an additional surcharge.

Media

Where the content will run: TV commercials, transit and outdoor ads, magazines, web, social media and so on. The more media, the higher the fee.

Usage period

How long the content will be used. Six months on the web and a one-year nationwide campaign are priced very differently. We do not accept buyouts without a set period.

Territory

Whether the content is used in Japan only or overseas as well. Expanding the scope later costs extra, so we recommend deciding at the start.

Category exclusivity

If the talent must not appear in competitors’ ads during the contract, a surcharge applies. Let us know which industries the exclusivity should cover.

Career

Fees also depend on experience and profile. Under the same conditions, a newcomer and a long-established member will have different fees.

Even if your project isn’t finalized, tell us your expected conditions and we will give you a rough estimate. For payment and cancellation terms, see our FAQ.

It’s fine if the details aren’t decided yet

Tell us what you are shooting and when, and we will send candidates and a quote free of charge.

What we take care of

Visa and work permission checks

We check every member’s visa status and work eligibility when they register, so you don’t need to check again. For members on student visas, we confirm their permission to work outside their status and schedule them so they stay within the weekly limit on working hours.

Visa status when hiring international models and talent

Interpreters

If talent can’t work in Japanese, we provide an interpreter. Everything from sharing the shooting schedule in advance to direction on the day can go through the interpreter.

Large groups and regional shoots

We book large groups, including extras, and support shoots outside Tokyo. Any travel or accommodation costs are included in the quote.

Booking and schedule management

Our staff handle scheduling, call times and all communication on the day. You don’t need to contact the talent directly.

Minors

Minors appear only with parental consent and a guardian present, and we schedule them within the limits of the Labor Standards Act. Shooting hours are agreed with you for each project.

Conduct on set

We do not accept shoots involving blackface or other racially exaggerated portrayals. We also ask that the term “gaijin” not be used on set or in scripts.

From request to shoot day

Contact us

Tell us the project outline, shoot date, media and budget. It’s fine if some items aren’t decided; we can help you work out the direction.

Candidate proposals

We send profiles of members who match, along with a rough quote. If they’re not what you had in mind, we revise the criteria and propose again.

Hold and selection

We put a provisional hold on the shoot date, then select by profile review or audition. The time needed depends on the size of the project, so we agree the schedule at the first consultation.

Confirmation and contract

We finalize the terms, media, period, territory and schedule. NDAs can be signed on your template or ours.

Shoot day

Our staff or an interpreter can attend the shoot if needed. For shoots outside Tokyo, we can also arrange travel and accommodation.

For details on each step, see How It Works; for the talent’s terms, see our Performance Guidelines.

Our work

Our members have appeared in TV commercials, drama, streaming productions, music videos, apparel catalogs, web ads and more. See our works page for examples by media.

See our work

Frequently asked questions

How far in advance should I contact you?: It depends on the project. Projects decided by profile review alone can move quickly, but please contact us early if you need auditions or a large cast. We also take urgent projects, so start by telling us your preferred shoot date.
Can you book talent for shoots outside Tokyo?: Yes, we cover all of Japan. From our base in Akasaka, Tokyo, we send members to regional shoots. Any travel or accommodation costs are included in the quote in advance.
Do I need to check international models’ work eligibility?: No. We have already checked the visa status and work eligibility of all our members. For details, see about visa status.
Can we work with models who don’t speak Japanese?: Yes. We can arrange an interpreter on set. Everything from sharing the schedule to direction on the day can go through the interpreter, so talent who don’t speak Japanese can shoot without problems.
Can you book large groups such as extras?: Yes. We book from one person to large groups. Let us also know the breakdown by number and nationality and how you want check-in and the day to run.
Can I ask for advice even if I haven’t decided who to cast?: Yes. Tell us about your product or service, who you want to reach and where the content will run, and we will suggest a casting direction. We can also propose several sets of candidates from different angles.
Can I contact a member I’m interested in directly?: Please don’t contact talent directly. Our staff handle all schedule and terms checks.

Questions about contracts, payment, cancellations, usage scope, copyright and image rights are covered in our FAQ.
Our office hours are weekdays 10:00–19:00 JST.