International Influencer Casting
We suggest non-Japanese Liliana influencers for inbound campaigns aimed at visitors to Japan and for PR posts aimed at overseas audiences. Our creators post in languages other than Japanese, such as English, Korean and Chinese. If you want to use post content in ads, we include that usage in the first contract.
Consultations and quotes are free. Office hours: weekdays 10:00–19:00 JST
Where international influencers are used
- PR for restaurants, hotels and tourist spots aimed at visitors to Japan
- Cosmetics and apparel product reviews for overseas users
- Content for cross-border e-commerce and brands targeting overseas markets
- Tourism promotion for local governments and tourism associations
- Visit reports from stores and events
- UGC content for ads (UGC Video Production)
International Liliana influencers (Susan, Nik, Suji, Anastasiia, Uptown Mike). You can browse more candidates in our international influencers list.
How Liliana books international influencers
Language and target country
You can narrow down candidates by the language they post in, such as English, Korean or Chinese. Tell us which countries or regions you want to reach.
Follower profile
We look at the gender and country breakdown of followers and suggest creators whose audience matches yours.
Communication in Japanese
We handle negotiations and scheduling in Japanese. Some of our creators also speak Japanese.
Visa status checks
We check the visa status and work eligibility of non-Japanese creators when they register.
About fees
Fees depend on the creator’s reach, the number of posts and how far the content will be used.
Account size and audience
Fees vary with follower count, the audience reached and engagement.
Number and format of posts
Fees vary with format and number, such as feed posts, Stories, Reels or short videos.
Number of creators
If you book several creators of different nationalities or languages, we book each one.
Secondary use
If you use post content in ads or on your own website, that usage is agreed and included in the fee.
Posting period
Fees also vary with how long the post stays on the account. We do not accept contracts without a set period.
Visits and shoots
If the creator visits and shoots at a store or facility, fees vary with the time booked and travel costs.
We do not publish a price list. Tell us the number and format of posts and the secondary use, and we will send a rough quote.
From request to posting
Inquiry
Tell us about the campaign, the countries or languages you want to reach, the posting period and your budget.
Candidate proposal
We send profiles and past posts of creators who meet your requirements.
Selection and confirmation
The booking is confirmed after you review the accounts. Terms and posting dates are agreed at this stage.
Details of each step are on our Booking Process page, and the rules for talent are in our Talent Guidelines.
FAQ
- Do you have influencers who post in languages other than English?
- Yes. We also have creators who post in Korean, Chinese and European languages. Tell us the language you need.
- Can we book Chinese influencers?
- We have some, but not many. Tell us your requirements and we will suggest members who can take the job.
- Can we see which countries their followers are in?
- Yes. We check the gender and country breakdown of followers before suggesting candidates.
- Can we book several creators of different nationalities at once?
- Yes. We line up candidates for each target country and coordinate posting dates.
- How are PR posts labeled?
- In line with Japan’s stealth marketing rules, posts include a PR label. We confirm the placement and wording with you before posting.
- Can creators visit our store or facility?
- Yes. Tell us the date and location and we will arrange the schedule. We also cover locations outside Tokyo.
For influencers in general, including Japanese creators, see Influencer Casting; for interpreters, see Interpreter Booking. For other roles, see Casting Services.
