Influencer Casting
Liliana is a model and talent agency whose roster includes influencers. For sponsored social posts and ad appearances, we propose creators from our members who fit your campaign. Our roster includes Japanese, mixed-heritage and international creators on Instagram, TikTok and YouTube. If you want to reuse post content in ads, we include that scope in the initial contract.
Consultations and quotes are free. Office hours: weekdays 10:00–19:00 JST
Social media work we handle
- Sponsored posts on Instagram, TikTok and YouTube
- Product reviews and hands-on impressions
- UGC content for ads (UGC video production & casting)
- Ongoing posts as a brand ambassador
- Live streams and live commerce
- Visit reports from stores and events
- Multilingual posts for overseas audiences
Liliana members registered as influencers (see Juyoung, Irina, Nina Gabriella and Joan-kun). See other members in our influencers list.
How Liliana casts influencers
Before follower counts, we check who each creator actually reaches.
Secondary use of post content
The contract can assume from the start that PR post content will be reused in ads, so there’s no need to renegotiate secondary use later.
Audience
We look at followers’ gender and country mix and propose creators whose audience overlaps with the people you want to reach.
International influencers
Our roster includes international influencers who post in English and other languages besides Japanese. We also handle inbound campaigns for visitors to Japan and brand messaging for overseas audiences.
Visa status already checked
We check international creators’ visa status and work eligibility at registration. You don’t need to check.
About influencer fees
Influencer fees depend on reach, the number of posts and how far the content will be used.
Account size and audience
Besides follower count, it depends on the audience reached and engagement. A bigger account isn’t always more expensive.
Number and format of posts
It depends on the format and number: feed posts, Stories, Reels, short videos and so on.
Secondary-use scope
If post content will be reused in ad creative or on your website, that scope is included in the fee.
How long posts stay up
It also depends on how long the post stays on the account. We do not accept contracts without a set period.
Category exclusivity
If the creator must not take PR work from competitors during the contract, a surcharge applies.
Filming
It differs depending on whether the creator films themselves or we arrange a shoot.
We don’t publish a rate card. Tell us the number and format of posts and the secondary-use scope, and we will give you a rough quote with a breakdown. For payment and cancellation terms, see our FAQ.
From request to posting
Contact us
Tell us the campaign outline, preferred posting period, media and budget. It’s fine if things aren’t decided yet.
Candidate proposals
We send profiles and past posts of matching members, along with a rough quote.
Selection and confirmation
Bookings are confirmed after you’ve reviewed the accounts. Terms, secondary-use scope and period are agreed at this stage.
For details on each step, see How It Works; for the talent’s terms, see our Performance Guidelines.
Frequently asked questions
- Can post content be used in ads?
- Yes, as long as the usage scope is agreed in advance. If you tell us the media and period for reuse when you contact us, we’ll include it in the first quote.
- Can I specify follower counts?
- Yes. We will also tell you whether the creator’s audience fits your product.
- Can we specify the post content?
- You can specify key messages and must-include elements. Posts perform better when they match the creator’s own style, so we work out the approach together.
- Can I work with international influencers?
- Yes. Our roster includes international influencers. Tell us the languages and countries you are targeting, and we will send candidates. We check their visa status and work eligibility at registration. For inbound campaigns, see International Influencer Casting.
- Can I book several influencers at once?
- Yes. We handle campaigns with several creators at once. We can also advise on the range of creators and staggering post timing.
- Can we sign an ongoing contract as a brand ambassador?
- Yes. We can sign an ongoing contract once period, number of posts and category exclusivity are agreed.
- What’s different about booking through an influencer agency?
- We handle negotiation, contracts and scheduling, so you don’t need to deal with each influencer individually. Secondary use of post content and category exclusivity can also be included in the initial contract.
- How are PR posts labeled?
- In line with Japan’s stealth marketing rules, posts include a PR label showing they are ads. We confirm the position and wording with you before posting.
For other types of talent, see our casting overview.
