Product & UGC Video Production
Talent for your UGC videos,
straight from a model and talent agency.
Liliana’s models and talent appear in your product videos and vertical social ads. We handle planning, filming, editing and the secondary-use contract for you.
jimin2hThis cream,I keep rebuying it#PRSend message
buddy3hJust this one every nightfor dewy, glowing skin✨#PRSend message
juyoung5hFound a cushionthat actually lasts#PRSend message
juyoung8hNew fall lip color,the payoff is unreal…#PRSend message
hyewon4hThe balm that makeslips so plump#PRSend message
sohyeon6hReal body careright at home#PRSend message
jimin2hEye care,one swipe every morning#PRSend message
nury1hRetro and cute,this MP3 player#PRSend message
takjiyeon7hFirst thing every morning,one glass#PRSend messageCommon requests
- We can’t find talent that fits our target customer in stock libraries
- We have nowhere to order foreign-language UGC for inbound or cross-border e-commerce
- Image rights and secondary-use terms are unclear, so we worry about running the content as ads
- Selecting, negotiating with and scheduling creators eats up our team’s time
What is UGC video?
UGC (user-generated content) is content made by everyday consumers and creators. A UGC video is a short vertical video shot from the point of view of someone actually using the product. In TikTok and Instagram Reels feeds, people tend to watch it without feeling they are being shown an ad.
Brands also commission creators to make UGC-style ads for paid social and e-commerce product pages. At Liliana, we choose the talent from our own roster and take care of filming and editing. We handle requests the same way whether you call them product videos, review videos or something else.
UGC made by
a talent agency
Everyone who appears is a Liliana talent, and we sign the talent contract ourselves.
Ages and nationalities
Our roster runs from babies to seniors and includes Japanese, mixed-heritage and international talent, and you can request specific people by name.
Usage rights
Talent contract, image rights, secondary-use scope, media and usage period are all agreed in writing. Videos that perform well can keep running within the contracted scope.
From planning to delivery
We handle concept planning, casting, filming, editing and multilingual direction. One point of contact for everything, including revisions.
- Written talent contract
- Image rights cleared
- Secondary-use scope and period stated
- Additional media on request
Service overview
| Company | Liliana Inc. (model and talent agency in Akasaka, Minato-ku, Tokyo) |
|---|---|
| Talent | Liliana’s own models, talent and influencers |
| Video types | Product videos, reviews, unboxings, try-on/try-out videos, before-and-after |
| Main placements | Instagram Reels, TikTok, YouTube Shorts, Meta ads, LINE ads, e-commerce product pages |
| Delivery format | Vertical 9:16 as standard; 1:1 and 16:9 resizes available |
| Rights | Written talent contract; media, period and territory set in the contract |
| Minimum order | From one video |
| Cost | Quoted per project (consultation and quotes are free) |
| Hours | Weekdays 10:00–19:00 JST |
How we differ from matching platforms
Matching platforms and an agency like Liliana are good at different things.
| Matching platform | Liliana (agency) | |
|---|---|---|
| Coordination | You contact and coordinate with creators yourself | One contact handles selection, negotiation and scheduling |
| Secondary use in ads | Checked creator by creator | Media, period and scope set out in the contract |
| Range of talent | Mostly creators active on social media | Babies to seniors; Japanese, mixed-heritage and international |
| International / multilingual | Depends on who is registered | Proposals from members of 100+ nationalities, visa status checked |
| Cost | Low fees, easy to start small | Individual quote including planning and production management |
Example creators
A few of our members. Tell us the nationality, language and age range you need, and we will choose and propose suitable creators.
UGC examples by product category
We propose creators based on how you want to show your product.
Choose by casting criteria
Tell us who you want to feature, and we will put forward candidates from our roster who match.
Three ways to work with us
Choose the option that suits your team and budget. Pricing is quoted per project based on product, number of videos and usage scope.
Your team or agency handles the shoot. Liliana selects the talent and handles contracts and scheduling.
- Creator selection and proposals for your product
- Talent negotiation and scheduling
- Talent contract, image rights and secondary-use terms
- One creator or several at once
We take care of everything from planning and casting to filming, editing and delivery.
- Messaging angles and script planning
- Casting creators by name
- Home shoots, outdoor locations or studio
- Editing, captions and multilingual voiceover
- From a single test video to multiple variations at scale
For performance ad campaigns that need to test new creatives on a regular basis.
- Set number of videos delivered each month
- Swap talent and structure based on ad results
- Roll out winning structures with other talent
- By category (beauty, food, household goods and more)
Our staff choose creators based on your product and target, and handle the negotiation. Nothing is confirmed until you have reviewed the candidates’ profiles.
What determines the cost of a product video
We quote each project individually. The cost mainly depends on these six factors.
Number of videos
The cost depends on how many videos you need. Let us know if you want to order a series together.
Media and usage period
The fee depends on how many media you use the content in and for how long, such as paid ads, e-commerce product pages or in-store signage.
Creator requirements
The more specific your requirements for age, nationality, language or follower count, the fewer members are available.
Filming method
It differs depending on whether we shoot at the creator’s home, in a studio or on location.
Editing scope
It depends on whether you need captions and music, and whether we export in several sizes such as 9:16, 1:1 and 16:9.
Posting on the creator’s account
If the creator also posts on their own social account, the cost increases with the number of posts and how long they stay up.
From request to delivery
A Liliana staff member is your contact from casting through to the rights agreement.
Briefing
We ask about your product, target, placements, number of videos and usage scope.
Concept and casting proposal
We send a structure plan together with candidate creators’ profiles.
Contract and schedule
We finalize the talent contract and secondary-use scope, and schedule the shoot.
Filming
We film at the creator’s home, outdoors or in a studio.
Editing and delivery
We deliver the edited videos in the sizes you specify.
After launch
We can also produce more videos based on ad results, or extend the secondary-use scope.
Placements and delivery formats for vertical video ads
Vertical 9:16 is standard, with 1:1 and 16:9 resizes available.
Frequently asked questions
- What is a UGC video?
- It is a short vertical video shot from the point of view of someone actually using the product. Liliana handles everything from casting the creator to filming, editing and agreeing the rights you need to use it in ads.
- How is the cost of UGC production decided?
- It depends on the number of videos, media and usage period, creator requirements, filming method, editing scope, and whether the creator also posts on their own account. Tell us your conditions and we will send an individual quote.
- Can I order just one video?
- Yes. You can start with one test video and increase the number once you have seen the ad results.
- How long does it take?
- It depends on the number of videos and the editing involved. Filming and editing start once casting is confirmed. If you are in a hurry, tell us your preferred delivery date.
- Where do you film?
- We can film at the creator’s home, on location outdoors or in a studio. We suggest a location based on your product and the shots you need.
- Can I work with international creators?
- Yes. We can make UGC in English, Chinese, Korean and other languages, and we take on inbound and cross-border e-commerce projects. We check the visa status of all non-Japanese members (about visa status).
- What is the secondary-use scope of the delivered videos?
- Media, period and territory are set when you sign the contract. We can also set a scope that assumes the ads will run for a long time.
- Can the creator post on their own account?
- Yes. Creators can also post on their own accounts as influencers (influencer casting). You can choose content production only, or production plus posting.
- Can I specify other requirements?
- Yes. You can also specify gender (female/male), whether faces can be shown (face OK / hands or back only), format (content only / PR post on the creator’s account) and category (model / actor / talent / influencer / dancer / narrator or voice actor). Let us know what you need.
- Can I order product videos or social ad videos only?
- Yes. Even if you don’t call it UGC, we take orders for product videos, review videos and vertical videos for Instagram and TikTok ads. Ask us whether you need talent only or full production.
- How is this different from hiring a video production company?
- The talent are Liliana’s own members, so you don’t need another company to find talent and sign talent contracts. Secondary-use scope for ads is agreed together with the talent contract.
- How is this different from AI-generated UGC?
- Everyone who appears is a real Liliana member. Talent contracts and image rights are agreed in writing, which reduces the risk of rights issues after the video runs as an ad.
- Do you comply with Japan’s stealth marketing rules?
- Yes. When creators post on their own accounts, we add a PR label so viewers know it is an ad. When the video is used as ad material, we agree how it will be labeled with you in advance.
- Can the secondary-use period be unlimited?
- No. We do not accept buyouts with no set usage period. We contract for specific media, period and territory, and you can ask us about an extension when you need one.
For other types of talent, see our casting overview.
