Kids Model & Child Actor Casting
We propose child members for commercials, ads, catalogs, drama, film and more. Our roster includes Japanese, mixed-heritage and international children, and a parent or guardian accompanies them on the day. For babies and toddlers, we also propose members from our kids division, Liliana Kids.
Consultations and quotes are free. Office hours: weekdays 10:00–19:00 JST
Where kids models and child actors are used
- Catalog and e-commerce shoots for children’s clothing, school bags and toys
- Family roles in food and household goods commercials and ads
- Child roles in drama, film and web videos
- Ads for education services and learning materials
- Seasonal visuals such as Shichi-Go-San and school entrance ceremonies
- Shoots that need international or mixed-heritage children
Child members (see Alex, Hina, Coco and Emiri). See other members at Liliana Kids.
How Liliana casts kids
Age and size
We propose members who fit the product or role based on age, height and clothing size.
Parent or guardian present
A parent or guardian accompanies the child on the day. We send call times and what to bring to the parent in advance.
Scheduling for children
For members under 18, we plan shooting hours and breaks within the working-hour limits of the Labor Standards Act.
Adults for family roles
We can also propose adult members to play parents or grandparents.
About talent fees
Fees depend on booking hours, the role and how photos or footage are used.
Booking hours
Besides shooting hours, it depends on whether there are costume fittings or rehearsals.
Role
It differs between stills and roles with lines or acting.
Media and usage period
The fee depends on where and for how long the content is used: catalogs, web, social media, commercials and so on.
Number and pairing
It differs for children only or including adults in family roles.
Category exclusivity
If the child must not appear in competitors’ ads in the same industry, such as children’s clothing or toys, for a set period, a surcharge applies.
Location
For locations far from Tokyo, travel and accommodation costs are charged separately.
From request to shoot day
Contact us
Tell us the shoot content, date, location, and the age, gender and sizes you want.
Candidate proposals
We send profiles of child members who fit the age and sizes.
Confirmation and briefing
Once performers are confirmed, share the schedule, costumes and what to bring, and we will pass them on to the parents.
For details on each step, see How It Works; for the talent’s terms, see our Performance Guidelines.
Frequently asked questions
- From what age can I book?
- You can book from babies. Tell us the age and we’ll propose members who fit.
- Can I book international or mixed-heritage children?
- Yes. We have international and mixed-heritage child members. Let us know what you’re looking for.
- Can children shoot at night?
- Under the Labor Standards Act, night work is restricted for members under 18. Tell us the shooting hours and we’ll work out the schedule with you.
- Can I choose by clothing size?
- Yes. Tell us the height and clothing size, and we’ll propose members who fit.
- Can I book a parent and child together?
- Yes. We propose pairings for parent-child or family roles.
- Can you handle shoots outside Tokyo?
- Yes. We also go to regional shoots. Travel and accommodation for the accompanying parent are included in the quote.
For adults in family roles, see model casting; for grandparents, see senior model casting. For other types of talent, see our casting overview.
