E-commerce & Apparel Model Booking

Model in a tank top and underwear

We book Liliana models for on-model photos for e-commerce product pages, catalogs, lookbooks and social media. We have women and men, and Japanese, mixed-heritage and international models. We suggest candidates to match your sizes and the look you want. We handle one-off shoots as well as regular shoots for each new collection.

Consultations and quotes are free. Office hours: weekdays 10:00–19:00 JST

Where models are used in e-commerce and apparel shoots

  • On-model images for e-commerce product pages
  • Seasonal catalogs and lookbooks
  • Shots on models with different body types to show your size range
  • Product shots for accessories and small items (hand and parts shots)
  • On-model images with international models for overseas and cross-border e-commerce
  • Regular shoots for each new collection
Full-length shot of a model in a grey vest and wide trousersFull-length shot of a model in a black top and skirtMale model in a jacket and trousersFull-length shot of a model in a denim setModel in a linen setTwo models in sportswear

Liliana models (Hayoung, Jei, Daria, Dmytro, Alina, Anna).

How Liliana books models

Filtering by size

We suggest members who fit your product sizes, including height, bust, waist, hips and shoe size. Our model profiles list sizes and full-body photos.

Japanese, mixed-heritage and international

You can choose the models’ nationality to match your brand and the countries you sell in. We check the visa status of international models when they register.

Regular shoots and high-volume shoots

Booking the same model on an ongoing basis keeps the look of your product pages consistent. If you need to shoot many items in one day, talk to us about the schedule.

Agreeing on usage

We agree in advance on where the photos will be used, such as your e-commerce site, social media or ads, and for how long. We do not accept buyouts without a set period.

About fees

Fees depend on the booking hours, what is being shot and how the photos will be used.

Booking hours

One day is 8 hours including breaks. Time beyond that is charged as overtime.

Number of items and shots

The more items a model wears in one shoot, the longer the booking.

Media and usage period

Terms differ depending on whether the photos are used only on your e-commerce site or also on social media and ads, and for how many months.

Number of models

Fees vary with how many models you book to cover your size range or a mix of women and men.

Shooting hours

Early-morning and late-night surcharges apply to shooting before 6:00 and after 21:00.

Location

For studios or locations outside Tokyo, we add travel and accommodation costs to the quote.

From request to shoot day

1

Inquiry

Tell us the product type and sizes, the shoot date and location, the number of shots and where the photos will be used.

2

Candidate proposal

We send profiles of Liliana models who meet your requirements.

3

Confirmation and briefing

Once the model is confirmed, share the shooting schedule and number of items with us and we will brief the model.

Details of each step are on our Booking Process page, and the rules for talent are in our Talent Guidelines.

FAQ

Do you have models who fit our product sizes?
Tell us your product sizes and we will suggest members close to them. An exact match is not always possible, so please also let us know what range is acceptable.
Where can we use the photos?
The media and usage period are agreed when you book. If you want to use photos shot for your e-commerce site in ads as well, let us know in advance.
Can we shoot with the same model for each new collection?
Yes. Tell us how often you shoot and we will suggest members who can work with you on an ongoing basis.
Can you book male or international models?
Yes. We have male models as well as mixed-heritage and international models.
Can you shoot products before release?
Yes. For shoots involving unreleased products, we can sign an NDA on request, using either your format or ours.
Can you shoot outside Tokyo?
Yes, we work anywhere in Japan. Travel and accommodation costs are included in the quote.

For size checks on product samples, see Fit Model Booking; for hand shots, Parts Models; and for product videos, UGC Video Production. You can also browse candidates in our fashion model list. For other roles, see Casting Services.